What UGC video costs
Compare what each quote includes before comparing the amount. Use these questions to check production, deliverables and permissions, including in a quote from us.
Tell us what you needThe short answer
Compare UGC video quotes by the work and permissions included, not the headline amount alone. Ask about video count, production method, formats, revisions, delivery dates and usage rights. MoreReels scopes a custom quote around your needs, with deliverables and terms agreed before work starts rather than a published fixed price.
Six things,
to check in a quote.
How many videos, and how often
How many finished videos do you need, and is this a one-off project or recurring work? Ask the provider to state the total deliverables and what is included in the quoted amount.
Whether a real person appears on camera
Who will appear in the videos: a hired creator, your own team, or an AI-generated presenter? Ask who arranges talent, supplies footage and handles production, and which of those tasks the quote includes.
Usage rights, and for how long
Which platforms, territories and uses are included, and for how long? Ask whether the quote covers organic posts, paid ads, creator permissions and music, and what would require a separate agreement.
Length, format and how many cuts
What video lengths, aspect ratios, captions and variations will you receive? Ask whether alternate hooks, cut-downs and raw footage are included, rather than assuming every version comes with the main video.
Revisions and turnaround
How many revision rounds are included, what counts as a revision, and when will each deliverable arrive? Ask how extra changes or an earlier deadline would be handled and priced.
Filmed or AI-generated
Will the project use new filming, existing footage, AI-generated assets or a mix? Ask what concept development, scripting, production and editing are included, and whether the approach can show your product accurately.
Not sure what you are actually buying?
Ask each provider what they mean by UGC and how the footage will be made. Read what a UGC video actually is.
What are you allowed to do with the footage?
Confirm the platforms, paid or organic use, territories and usage period in the quote. If you want to use the footage differently later, ask what permission or additional agreement would be needed. Do not assume a price includes those uses.
Common questions.
Compare UGC video quotes by the work and permissions included, not the headline amount alone. Ask about video count, production method, formats, revisions, delivery dates and usage rights. MoreReels scopes a custom quote around your needs, with deliverables and terms agreed before work starts rather than a published fixed price.
Check the stated deliverables and terms rather than assuming what a package includes. Does the advertised amount cover the formats, revisions, production and usage rights you need? Ask the provider to confirm any exclusions and the total for your requested scope.
Ask which platforms, territories, paid or organic uses, and usage periods are included. Also ask about creator permissions, music and any restrictions on editing or reusing the footage. Confirm what would require a separate agreement before comparing quotes.
Compare quotes for the same deliverables rather than assuming one production method costs less. Ask what filming, asset generation, scripting, editing and revision work each option includes. Choose an approach that can represent your product accurately; an AI presenter is not an actual customer testimonial.
On a call, against what you actually need: the formats, amount of content, production needs, intended use and whether publishing is included. We agree deliverables, revision scope, usage rights and timing before work starts, then give you a custom quote and what it covers. You can enquire about a single project or an ongoing partnership.